“With Press Play we want to create something that can function as an incubator for creative individuals.
Allowing the creator to stay in their core creative state while providing valuable resources along the way.
As an independent artist you still need a network of talented, committed people to engage with. Providers of business expertise that also enables a collective space beneficial and developing for all involved.   

Press Play is just that entity. Your own creative family.” 

The impact of culture…

“As a Swedish label we have seen the positive effects of democratized culture and the economic growth that comes with it. Sweden is one of the leading countries in the world when it comes to cultural export. To take the cultural economic model of Sweden and implement it globally. That is our mission.”

David Rosell, CEO