Music is within the foundation of everything we do at Press Play. It is the starting point of every conversation, thought or business idea. And that is what we refer to when we say “We Speak Music”. We would never partner up with a creator if we didn’t see musical value. The industri often tends to care more about looks, marketing value and viral content. We hope to move away from that and let the music be more at center. Even though marketing and content creation are necessities, we think music itself holds the greatest power in the long run.